Case studies.

Analyses of projects with which I've been involved.

Transactional email redesign

Company
AT&T

Present a unified brand experience across all transactional communications with customers and visitors.

Results:

Myriad outdated email templates, each with their own style, presentation, and voice exposing internal silos, reduced down to a single flexible transactional email template based on the company's online design system + an applied voice styleguide for content. Room was explored for future use with marketing emails.

[ 2024-04-17: Link to full case study coming very soon! ]


Modernizing a neglected experience

Company
AT&T

A necessary but long-outdated customer experience needed some love: bring it into the company's online design system and provide quick-hit improvements to the experience where possible.

Results:

Along with bringing the experience up to design system standards and consistent with the rest of the site, we made various quick-win design improvements for customers and clarified the overall process, while redocumenting lost knowledge from past efforts.

[ 2024-04-17: Link to full case study coming very soon! ]